You are looking at the HTML representation of the XML format.
HTML is good for debugging, but is unsuitable for application use.
Specify the format parameter to change the output format.
To see the non HTML representation of the XML format, set format=xml.
See the complete documentation, or API help for more information. 
<?xml version="1.0"?>
<api>
  <query-continue>
    <links gplcontinue="1|0|Portal:Business" />
  </query-continue>
  <query>
    <pages>
      <page pageid="279" ns="0" title="Arthur Winston Frome" touched="2014-08-03T11:10:01Z" lastrevid="551" counter="1547" length="1006" />
      <page pageid="26" ns="0" title="Boyer Communications Corporation" touched="2014-08-03T11:00:03Z" lastrevid="150" counter="2307" length="912" />
      <page pageid="17" ns="0" title="Contents" touched="2021-01-22T18:24:28Z" lastrevid="788" counter="15072" length="1866" />
      <page pageid="278" ns="0" title="Franklin James Boyer" touched="2014-08-03T11:18:03Z" lastrevid="552" counter="1133" length="1115" />
      <page pageid="9" ns="0" title="James Walter Henderson" touched="2014-08-03T21:17:48Z" lastrevid="576" counter="2028" length="323" />
      <page pageid="10" ns="0" title="Joseph Amos Henderson" touched="2014-12-22T00:08:40Z" lastrevid="294" counter="3754" length="1159" />
      <page pageid="299" ns="0" title="Maple Grove" touched="2015-01-01T22:58:06Z" lastrevid="704" counter="5434" length="2128" />
      <page pageid="276" ns="0" title="Maple Grove Historical Society" touched="2014-08-05T16:30:07Z" lastrevid="597" counter="1657" length="775" />
      <page pageid="281" ns="0" title="Martha Anna Schreibel" touched="2014-12-21T13:07:39Z" lastrevid="643" counter="1943" length="771" />
      <page pageid="11" ns="0" title="Mary Elizabeth Henderson" touched="2014-12-21T12:59:03Z" lastrevid="641" counter="1505" length="309" />
    </pages>
  </query>
</api>